LoboStack's Top-25 Targeting Template

Most founders and MSPs don’t have a pipeline problem - they have a focus problem.

Chasing 500 “maybes” creates chaos.

Focusing on 25 real targets creates momentum.

This is the Top-25 Targeting Template I use with every client - and in my own business.

It’s simple, repeatable, and keeps your motion grounded.

Purpose

Define the 25 accounts or partners that actually matter - the ones that match your ICP and are worth consistent, personal outreach.

1. Orientation

Get clear on your ICP:

• who you help

• the problems you solve

• the size, vertical, region, and tech stack

• what a “quality client” looks like

If you’re not clear at this stage, nothing else works.

2. Top-25 List

List 25 named accounts that match your ICP.

Include:

→ Company name

→ Key decision-maker + LinkedIn URL

→ Why they fit

→ Current vendor or system (if you know it)

→ Status (Not Contacted / Engaged / Meeting / Closed)

3. Enrichment

Use Navigator, Seamless.ai, or ZoomInfo to add context:

size, location, employee count, and any intel that helps you show up prepared.

Record connection paths, shared groups, and their recent activity.

4. Messaging

Build your first-touch message around their world - not yours.

Keep a notes column for responses, timing cues, objections, and opportunities.

5. Rhythm

Touch 5 names per day across multiple channels:

call, LinkedIn, email, SMS.

Review weekly.

Rotate out dead accounts.

Replace them with new ones.

This creates motion - not noise.

Outcome

A manageable, focused system where every action compounds.

Instead of chasing randomness, you’re building real relationships that lead to long-term clients and partners.